Part-Time TikTok Creator Apply Now

As a Part-Time TikTok Creator at Homefield, you will work approximately 20 hours per week with the Homefield Content Team to create frequent, original TikTok content that introduces Homefield to a new and younger audience. You will help define what Homefield looks and sounds like on TikTok, creating content rooted in college sports, campus culture, internet trends, and the traditions that make college fandom unique.

In plain words: you’ll make TikToks that college sports fans actually want to watch — not simply repurpose content from our other social platforms.

Job Responsibilities:

• Create and publish approximately 4-6 original TikToks per week
• Develop recurring content concepts and series that can become recognizable parts of Homefield’s TikTok presence
• Shoot, edit and occasionally appear in short-form video content
• Identify timely opportunities across college football, basketball and broader college sports culture
• Create content around traditions, rivalries, mascots, fan behavior, campus culture, nostalgia and other parts of college fandom
• Use Homefield’s archive, products and school storytelling as inspiration for original content
• Incorporate Homefield products and launches naturally without making every video feel like an advertisement
• Experiment with TikTok trends, formats, hooks and ideas while keeping the content distinctly Homefield
• Use performance to understand what is working and help determine which ideas should be repeated or expanded
• Collaborate with the Homefield Content Team on larger campaigns and launches

What Makes You a Good Fit:

• A bias toward action. You like to make things, test ideas and learn from what happens.
• You understand TikTok and what makes content feel native to the platform.
• You have strong creative instincts and enjoy developing your own ideas and formats.
• You understand internet culture and can create for a younger audience without making a brand feel like it is trying too hard.
• You like college sports and understand the traditions, rivalries, history, personalities and absurdity that make college fandom special.
• You enjoy a fast-paced environment and can react quickly when a timely opportunity presents itself.
• You are comfortable being a creator, not just a social media manager, and can take an idea from concept to finished video.

Qualifications:

• Experience creating TikTok or other short-form vertical video content
• Experience shooting and editing video independently
• Comfortable appearing on camera when needed
• Strong communication and organizational skills
• Knowledge of the college sports landscape
• A portfolio, TikTok account or examples of short-form video work
• Previous brand experience is helpful, but not required

Role Details:

• Part-time, approximately 20 hours per week
• Flexible working schedule, with some availability needed around timely college sports moments
• Indianapolis preferred; remote candidates will be considered
• Homefield apparel and product will be provided as needed

About Homefield:

Based in Indianapolis, Homefield was founded in 2018 with the goal of being the most thoughtful collegiate apparel brand in the country. We pride ourselves on meaningful design, incredibly comfortable garments and a premier direct-to-consumer experience. Devoted adherents to the power of narrative, our unique, vintage-inspired apparel tells the story of your favorite memories, and will be right alongside you to celebrate the ones not yet made.