[{"id":70263111735,"handle":"all-products","title":"All Products","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2019-05-20T14:23:59-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_weight","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_equals","condition":"The PourHouse Welcome Home Tee Shirt"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"wholesale"},{"column":"title","relation":"not_contains","condition":"Men in Blazers"}],"published_scope":"global"},{"id":283740405928,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2021-11-14T16:32:05-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":283740864680,"handle":"best-selling-collection","title":"Best selling products","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2021-11-14T17:00:48-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":278587146408,"handle":"big-new-saturday-season-2","title":"Big New Saturday Season 2","updated_at":"2022-06-26T01:05:08-04:00","body_html":"","published_at":"2021-08-24T13:35:32-04:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Notre Dame"},{"column":"tag","relation":"equals","condition":"LSU"},{"column":"tag","relation":"equals","condition":"Texas"},{"column":"tag","relation":"equals","condition":"Texas A\u0026M"},{"column":"tag","relation":"equals","condition":"Wisconsin"},{"column":"tag","relation":"equals","condition":"Minnesota"},{"column":"tag","relation":"equals","condition":"Kentucky"},{"column":"tag","relation":"equals","condition":"Tennessee"},{"column":"tag","relation":"equals","condition":"Florida"},{"column":"tag","relation":"equals","condition":"Miami"},{"column":"tag","relation":"equals","condition":"University of Georgia"},{"column":"tag","relation":"equals","condition":"Washington"},{"column":"tag","relation":"equals","condition":"Boise State"},{"column":"tag","relation":"equals","condition":"UNC"}],"published_scope":"global"},{"id":232728953000,"handle":"black-friday-exclusions","title":"Black Friday Exclusions","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2020-11-23T07:11:10-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_weight","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_equals","condition":"1995 UVA Football T-Shirt"},{"column":"title","relation":"not_equals","condition":"Retro Dunking Bulldog Butler Basketball Tee"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"}],"published_scope":"global"},{"id":58426490935,"handle":"di","title":"Division I","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2018-08-23T10:47:50-04:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"DI"}],"published_scope":"global"},{"id":288771965096,"handle":"grad-22-exclusions","title":"Grad 22 Exclusions","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2022-04-26T15:35:40-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Thicc Six"},{"column":"title","relation":"not_contains","condition":"Ride of the Future"},{"column":"title","relation":"not_contains","condition":"Vintage 1990 Colorado Football National Champs"},{"column":"title","relation":"not_contains","condition":"Vintage Colorado Buffs Basketball Tee"},{"column":"title","relation":"not_contains","condition":"Jewel of the Mountains"},{"column":"title","relation":"not_contains","condition":"True We'll Ever Be"},{"column":"title","relation":"not_contains","condition":"Houston \"Eat 'Em Up,"},{"column":"title","relation":"not_contains","condition":"D'Artagnan T-Shirt"},{"column":"title","relation":"not_contains","condition":"Xavier Basketball Script Tee"},{"column":"title","relation":"not_contains","condition":"Subscription"}],"published_scope":"global"},{"id":283740831912,"handle":"new-collection","title":"New products","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2021-11-14T17:00:47-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":283740438696,"handle":"newest-products","title":"Newest Products","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2021-11-14T16:32:06-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":284832661672,"handle":"referral-code-eligible","title":"Referral Code Eligible","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2021-12-21T11:01:52-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Sticker"},{"column":"title","relation":"not_contains","condition":"subscription"}],"published_scope":"global"},{"id":161696874586,"handle":"sans-charity","title":"Sans Charity","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2020-04-07T17:57:01-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"garth"},{"column":"title","relation":"not_contains","condition":"mina"},{"column":"title","relation":"not_contains","condition":"mayo"},{"column":"title","relation":"not_contains","condition":"subscription"},{"column":"title","relation":"not_contains","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"},{"column":"title","relation":"not_contains","condition":"Blazers"}],"published_scope":"global"},{"id":61264658487,"handle":"tees","title":"Tees","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2019-02-03T14:28:32-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"T-Shirt"},{"column":"title","relation":"not_equals","condition":"The PourHouse Welcome Home Tee Shirt"},{"column":"type","relation":"not_equals","condition":"Sweatshirt"},{"column":"title","relation":"not_contains","condition":"hoodie"},{"column":"title","relation":"not_contains","condition":"sweatshirt"},{"column":"title","relation":"not_contains","condition":"Jogger"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"}],"published_scope":"global"},{"id":273038573736,"handle":"vintage-tennessee-vols-store","updated_at":"2022-06-26T01:05:08-04:00","published_at":"2021-07-24T11:58:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Tennessee","body_html":"","image":{"created_at":"2021-07-20T14:24:12-04:00","alt":null,"width":1500,"height":1001,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0009\/0839\/4551\/collections\/TEN-2.jpg?v=1626805452"}}]
[{"id":70263111735,"handle":"all-products","title":"All Products","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2019-05-20T14:23:59-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_weight","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_equals","condition":"The PourHouse Welcome Home Tee Shirt"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"wholesale"},{"column":"title","relation":"not_contains","condition":"Men in Blazers"}],"published_scope":"global"},{"id":283740405928,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2021-11-14T16:32:05-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":283740864680,"handle":"best-selling-collection","title":"Best selling products","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2021-11-14T17:00:48-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":278587146408,"handle":"big-new-saturday-season-2","title":"Big New Saturday Season 2","updated_at":"2022-06-26T01:05:08-04:00","body_html":"","published_at":"2021-08-24T13:35:32-04:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Notre Dame"},{"column":"tag","relation":"equals","condition":"LSU"},{"column":"tag","relation":"equals","condition":"Texas"},{"column":"tag","relation":"equals","condition":"Texas A\u0026M"},{"column":"tag","relation":"equals","condition":"Wisconsin"},{"column":"tag","relation":"equals","condition":"Minnesota"},{"column":"tag","relation":"equals","condition":"Kentucky"},{"column":"tag","relation":"equals","condition":"Tennessee"},{"column":"tag","relation":"equals","condition":"Florida"},{"column":"tag","relation":"equals","condition":"Miami"},{"column":"tag","relation":"equals","condition":"University of Georgia"},{"column":"tag","relation":"equals","condition":"Washington"},{"column":"tag","relation":"equals","condition":"Boise State"},{"column":"tag","relation":"equals","condition":"UNC"}],"published_scope":"global"},{"id":232728953000,"handle":"black-friday-exclusions","title":"Black Friday Exclusions","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2020-11-23T07:11:10-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_weight","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_equals","condition":"1995 UVA Football T-Shirt"},{"column":"title","relation":"not_equals","condition":"Retro Dunking Bulldog Butler Basketball Tee"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"}],"published_scope":"global"},{"id":58426490935,"handle":"di","title":"Division I","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2018-08-23T10:47:50-04:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"DI"}],"published_scope":"global"},{"id":288771965096,"handle":"grad-22-exclusions","title":"Grad 22 Exclusions","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2022-04-26T15:35:40-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Thicc Six"},{"column":"title","relation":"not_contains","condition":"Ride of the Future"},{"column":"title","relation":"not_contains","condition":"Vintage 1990 Colorado Football National Champs"},{"column":"title","relation":"not_contains","condition":"Vintage Colorado Buffs Basketball Tee"},{"column":"title","relation":"not_contains","condition":"Jewel of the Mountains"},{"column":"title","relation":"not_contains","condition":"True We'll Ever Be"},{"column":"title","relation":"not_contains","condition":"Houston \"Eat 'Em Up,"},{"column":"title","relation":"not_contains","condition":"D'Artagnan T-Shirt"},{"column":"title","relation":"not_contains","condition":"Xavier Basketball Script Tee"},{"column":"title","relation":"not_contains","condition":"Subscription"}],"published_scope":"global"},{"id":283740831912,"handle":"new-collection","title":"New products","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2021-11-14T17:00:47-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":283740438696,"handle":"newest-products","title":"Newest Products","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2021-11-14T16:32:06-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":284832661672,"handle":"referral-code-eligible","title":"Referral Code Eligible","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2021-12-21T11:01:52-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Sticker"},{"column":"title","relation":"not_contains","condition":"subscription"}],"published_scope":"global"},{"id":161696874586,"handle":"sans-charity","title":"Sans Charity","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2020-04-07T17:57:01-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"garth"},{"column":"title","relation":"not_contains","condition":"mina"},{"column":"title","relation":"not_contains","condition":"mayo"},{"column":"title","relation":"not_contains","condition":"subscription"},{"column":"title","relation":"not_contains","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"},{"column":"title","relation":"not_contains","condition":"Blazers"}],"published_scope":"global"},{"id":61264658487,"handle":"tees","title":"Tees","updated_at":"2022-06-26T01:15:15-04:00","body_html":"","published_at":"2019-02-03T14:28:32-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"T-Shirt"},{"column":"title","relation":"not_equals","condition":"The PourHouse Welcome Home Tee Shirt"},{"column":"type","relation":"not_equals","condition":"Sweatshirt"},{"column":"title","relation":"not_contains","condition":"hoodie"},{"column":"title","relation":"not_contains","condition":"sweatshirt"},{"column":"title","relation":"not_contains","condition":"Jogger"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"}],"published_scope":"global"},{"id":273038573736,"handle":"vintage-tennessee-vols-store","updated_at":"2022-06-26T01:05:08-04:00","published_at":"2021-07-24T11:58:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Tennessee","body_html":"","image":{"created_at":"2021-07-20T14:24:12-04:00","alt":null,"width":1500,"height":1001,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0009\/0839\/4551\/collections\/TEN-2.jpg?v=1626805452"}}]
The tradition of painted checkerboard end zones at Tennessee started with a building on UT’s campus. Ayres Hall was built in 1921 with a subtle checkerboard design incorporated into the top of the structure. Back then, there was a clear view of the building from Shields-Watkins Field, predecessor to Neyland Stadium. When the Volunteers were on offense and facing Ayres Hall, legendary Volunteers football coach General Neyland would say things to his players like, “Charge the checkerboard!” and, “don't stop until time runs out or until you reach the checkerboard. And once you get there, get there again."