[{"id":70263111735,"handle":"all-products","title":"All Products","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2019-05-20T14:23:59-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_weight","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_equals","condition":"The PourHouse Welcome Home Tee Shirt"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"wholesale"},{"column":"title","relation":"not_contains","condition":"Men in Blazers"}],"published_scope":"global"},{"id":283740405928,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2021-11-14T16:32:05-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":283740864680,"handle":"best-selling-collection","title":"Best selling products","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2021-11-14T17:00:48-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":278587146408,"handle":"big-new-saturday-season-2","title":"Big New Saturday Season 2","updated_at":"2022-06-25T23:20:25-04:00","body_html":"","published_at":"2021-08-24T13:35:32-04:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Notre Dame"},{"column":"tag","relation":"equals","condition":"LSU"},{"column":"tag","relation":"equals","condition":"Texas"},{"column":"tag","relation":"equals","condition":"Texas A\u0026M"},{"column":"tag","relation":"equals","condition":"Wisconsin"},{"column":"tag","relation":"equals","condition":"Minnesota"},{"column":"tag","relation":"equals","condition":"Kentucky"},{"column":"tag","relation":"equals","condition":"Tennessee"},{"column":"tag","relation":"equals","condition":"Florida"},{"column":"tag","relation":"equals","condition":"Miami"},{"column":"tag","relation":"equals","condition":"University of Georgia"},{"column":"tag","relation":"equals","condition":"Washington"},{"column":"tag","relation":"equals","condition":"Boise State"},{"column":"tag","relation":"equals","condition":"UNC"}],"published_scope":"global"},{"id":232728953000,"handle":"black-friday-exclusions","title":"Black Friday Exclusions","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2020-11-23T07:11:10-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_weight","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_equals","condition":"1995 UVA Football T-Shirt"},{"column":"title","relation":"not_equals","condition":"Retro Dunking Bulldog Butler Basketball Tee"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"}],"published_scope":"global"},{"id":58426490935,"handle":"di","title":"Division I","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2018-08-23T10:47:50-04:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"DI"}],"published_scope":"global"},{"id":288771965096,"handle":"grad-22-exclusions","title":"Grad 22 Exclusions","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2022-04-26T15:35:40-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Thicc Six"},{"column":"title","relation":"not_contains","condition":"Ride of the Future"},{"column":"title","relation":"not_contains","condition":"Vintage 1990 Colorado Football National Champs"},{"column":"title","relation":"not_contains","condition":"Vintage Colorado Buffs Basketball Tee"},{"column":"title","relation":"not_contains","condition":"Jewel of the Mountains"},{"column":"title","relation":"not_contains","condition":"True We'll Ever Be"},{"column":"title","relation":"not_contains","condition":"Houston \"Eat 'Em Up,"},{"column":"title","relation":"not_contains","condition":"D'Artagnan T-Shirt"},{"column":"title","relation":"not_contains","condition":"Xavier Basketball Script Tee"},{"column":"title","relation":"not_contains","condition":"Subscription"}],"published_scope":"global"},{"id":275584975016,"handle":"miami-hurricanes-vintage-shirts-store","updated_at":"2022-06-25T21:35:14-04:00","published_at":"2021-08-07T11:58:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Miami","body_html":"","image":{"created_at":"2021-08-03T13:21:36-04:00","alt":null,"width":1500,"height":1001,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0009\/0839\/4551\/collections\/Miami-2.jpg?v=1628011370"}},{"id":283740831912,"handle":"new-collection","title":"New products","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2021-11-14T17:00:47-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":283740438696,"handle":"newest-products","title":"Newest Products","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2021-11-14T16:32:06-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":284832661672,"handle":"referral-code-eligible","title":"Referral Code Eligible","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2021-12-21T11:01:52-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Sticker"},{"column":"title","relation":"not_contains","condition":"subscription"}],"published_scope":"global"},{"id":161696874586,"handle":"sans-charity","title":"Sans Charity","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2020-04-07T17:57:01-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"garth"},{"column":"title","relation":"not_contains","condition":"mina"},{"column":"title","relation":"not_contains","condition":"mayo"},{"column":"title","relation":"not_contains","condition":"subscription"},{"column":"title","relation":"not_contains","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"},{"column":"title","relation":"not_contains","condition":"Blazers"}],"published_scope":"global"},{"id":61264658487,"handle":"tees","title":"Tees","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2019-02-03T14:28:32-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"T-Shirt"},{"column":"title","relation":"not_equals","condition":"The PourHouse Welcome Home Tee Shirt"},{"column":"type","relation":"not_equals","condition":"Sweatshirt"},{"column":"title","relation":"not_contains","condition":"hoodie"},{"column":"title","relation":"not_contains","condition":"sweatshirt"},{"column":"title","relation":"not_contains","condition":"Jogger"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"}],"published_scope":"global"}]
["DI","First Class","Miami","retail-only"]
[{"id":70263111735,"handle":"all-products","title":"All Products","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2019-05-20T14:23:59-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_weight","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_equals","condition":"The PourHouse Welcome Home Tee Shirt"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"},{"column":"type","relation":"not_equals","condition":"Gift Card"},{"column":"title","relation":"not_contains","condition":"wholesale"},{"column":"title","relation":"not_contains","condition":"Men in Blazers"}],"published_scope":"global"},{"id":283740405928,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2021-11-14T16:32:05-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":283740864680,"handle":"best-selling-collection","title":"Best selling products","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2021-11-14T17:00:48-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":278587146408,"handle":"big-new-saturday-season-2","title":"Big New Saturday Season 2","updated_at":"2022-06-25T23:20:25-04:00","body_html":"","published_at":"2021-08-24T13:35:32-04:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Notre Dame"},{"column":"tag","relation":"equals","condition":"LSU"},{"column":"tag","relation":"equals","condition":"Texas"},{"column":"tag","relation":"equals","condition":"Texas A\u0026M"},{"column":"tag","relation":"equals","condition":"Wisconsin"},{"column":"tag","relation":"equals","condition":"Minnesota"},{"column":"tag","relation":"equals","condition":"Kentucky"},{"column":"tag","relation":"equals","condition":"Tennessee"},{"column":"tag","relation":"equals","condition":"Florida"},{"column":"tag","relation":"equals","condition":"Miami"},{"column":"tag","relation":"equals","condition":"University of Georgia"},{"column":"tag","relation":"equals","condition":"Washington"},{"column":"tag","relation":"equals","condition":"Boise State"},{"column":"tag","relation":"equals","condition":"UNC"}],"published_scope":"global"},{"id":232728953000,"handle":"black-friday-exclusions","title":"Black Friday Exclusions","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2020-11-23T07:11:10-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_weight","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_equals","condition":"1995 UVA Football T-Shirt"},{"column":"title","relation":"not_equals","condition":"Retro Dunking Bulldog Butler Basketball Tee"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"}],"published_scope":"global"},{"id":58426490935,"handle":"di","title":"Division I","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2018-08-23T10:47:50-04:00","sort_order":"manual","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"DI"}],"published_scope":"global"},{"id":288771965096,"handle":"grad-22-exclusions","title":"Grad 22 Exclusions","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2022-04-26T15:35:40-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Thicc Six"},{"column":"title","relation":"not_contains","condition":"Ride of the Future"},{"column":"title","relation":"not_contains","condition":"Vintage 1990 Colorado Football National Champs"},{"column":"title","relation":"not_contains","condition":"Vintage Colorado Buffs Basketball Tee"},{"column":"title","relation":"not_contains","condition":"Jewel of the Mountains"},{"column":"title","relation":"not_contains","condition":"True We'll Ever Be"},{"column":"title","relation":"not_contains","condition":"Houston \"Eat 'Em Up,"},{"column":"title","relation":"not_contains","condition":"D'Artagnan T-Shirt"},{"column":"title","relation":"not_contains","condition":"Xavier Basketball Script Tee"},{"column":"title","relation":"not_contains","condition":"Subscription"}],"published_scope":"global"},{"id":275584975016,"handle":"miami-hurricanes-vintage-shirts-store","updated_at":"2022-06-25T21:35:14-04:00","published_at":"2021-08-07T11:58:00-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Miami","body_html":"","image":{"created_at":"2021-08-03T13:21:36-04:00","alt":null,"width":1500,"height":1001,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0009\/0839\/4551\/collections\/Miami-2.jpg?v=1628011370"}},{"id":283740831912,"handle":"new-collection","title":"New products","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2021-11-14T17:00:47-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":283740438696,"handle":"newest-products","title":"Newest Products","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2021-11-14T16:32:06-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Secret Tee"}],"published_scope":"web"},{"id":284832661672,"handle":"referral-code-eligible","title":"Referral Code Eligible","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2021-12-21T11:01:52-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Sticker"},{"column":"title","relation":"not_contains","condition":"subscription"}],"published_scope":"global"},{"id":161696874586,"handle":"sans-charity","title":"Sans Charity","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2020-04-07T17:57:01-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"garth"},{"column":"title","relation":"not_contains","condition":"mina"},{"column":"title","relation":"not_contains","condition":"mayo"},{"column":"title","relation":"not_contains","condition":"subscription"},{"column":"title","relation":"not_contains","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"},{"column":"title","relation":"not_contains","condition":"Blazers"}],"published_scope":"global"},{"id":61264658487,"handle":"tees","title":"Tees","updated_at":"2022-06-26T00:45:19-04:00","body_html":"","published_at":"2019-02-03T14:28:32-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"T-Shirt"},{"column":"title","relation":"not_equals","condition":"The PourHouse Welcome Home Tee Shirt"},{"column":"type","relation":"not_equals","condition":"Sweatshirt"},{"column":"title","relation":"not_contains","condition":"hoodie"},{"column":"title","relation":"not_contains","condition":"sweatshirt"},{"column":"title","relation":"not_contains","condition":"Jogger"},{"column":"title","relation":"not_equals","condition":"Alex and Richard's Secret Tee"},{"column":"title","relation":"not_contains","condition":"TEST"}],"published_scope":"global"}]
In 1973, UM knew that many schools were using those same two letters and wanted something to be done that would make Miami distinct. Graphic artist Bill Bodenhamer created the iconic green and orange split-U logo that did exactly what the university was hoping to achieve. Fast forward to 1980, when John Rought, the university mascot at the time, coined the phrase “It’s all about the U.” In 1992, a student-created the hand gesture for “throwing up the U.” Then came the famous intro song to ESPN’s 30 for 30 film “The U” by Uncle Luke (Luther Campbell) that celebrated the swagger of the Miami football team to cement the famous phrase in everyone’s head.